ASDA-Havas PR UK

• Date: 02/11/14
• Client: Havas PR UK
• Brand: Asda

Activity Summary

KruTalent were asked to provide a set of actresses to play witches for a casting call to promote Asda’s new Click and Collect campaign.

Kru Solution

KruTalent got straight to work selecting the right actresses for the brand. Shortlisting 6 potential actresses which suited the brief and character description, these were sent over to the client to choose from. Once the client had chosen their final 3, KruTalent arranged the photo call with the photographer, curated 3 witch costumes and instructed a make-up artist to transform the actresses into their spooky witch alter egos.

Results

• Successful PR coverage with local media
• Online presence of Click and Collect campaign
• Great feedback and client retention