Velocity Worldwide - Crawley County Mall Toy Fair

Location: Crawley County Mall
Date: 7th & 8th November 2015
Client: Velocity Worldwide

Activity Summary

Global shopper engagement and customer experience agency Velocity Worldwide tasked Kru Talent to deliver a presenter to host the Crawley County Mall Toy Fair.

Kru Solution

The activation targeted a young audience, so the focus for selection was someone with a really approachable and outgoing personality, who could interact well with children. With a great repertoire of running children’s workshops and presenting for family friendly events, Laura was the obvious choice to encourage children to join her into the toy area and talk about their favourite toys.

The children who entered the toy area had the chance to play with this year’s hottest-selling toys including the very popular ‘Remote Control Minion’ and the ‘Singing Elsa Doll’ to name a few.

To assist with research and analysis Laura interviewed young visitors to find out more about their favourite toys and what they wanted for Christmas.

The activation added a great vibe to the stores and offered an outstanding and memorable experience to customers.