East Coast trains and Match.com
What Our Clients Said
A huge big massive thank you for coming along on Saturday for the Love Train event. It all went smoothly with the talent and I know people loved all of the various acts, along with Scott Mills. We very much appreciate you making sure everything went as it should
Paul Hadfield, Account Director, Havas PR UK
- Date: 28/09/14
- Client: East Coast Trains and Match.com
- Brand: Havas PR UK
Activty Summary
East Coast are running ‘The Love Train’ with Match.com, which is a dating event taking up to 250 singles from London to York and then back again, with a day’s activity in-between. We want entertainers to come on the journey, there and back, and move up and down the train entertaining people and encouraging social interaction- can you come up with some ideas?
Kru Solution
We booked Radio 1 DJ Scott Mills to host the Love Train. Booked entertainment for each of the carriages to get the singletons talking and mingling, these included a spontaneous poet, mariachi band, silhouette cutter and roaming magician.
Results
Great online presence and social media interaction
UK press coverage
100% attendance
Ongoing work with agency
