Mastercard Priceless Night-Big Group

• Date: 29/11/14
• Client: Big Group
• Brand: MasterCard

Activity Summary

Entertainment options to support the next MasterCard Priceless Night to be held at the V&A. It will be based around the exhibition Constance which is an 18th Century artist.

Kru Solution

3 x 18th Century performances throughout the evening, including an instrumental opening with traditional vintage instruments like the harpsichord. A more comical, tongue in cheek interactive performance during the food break, followed by an 18th century operative finale before guests departed.

Results

• Great feedback and client retention
• Ongoing work with agency including all Priceless Night campaigns.
• UK press coverage