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Switched On – T2 Beets

What Our Clients Said

"Feedback from the store was really positive - they said it added a great vibe and the customers loved it. Thank you for arranging everything!"

Carl Steer, Managing Director at Switched On

  • Location: London
  • Date: 17th-19th September 2015
  • Client: Switched On
  • Brand: T2

Activity Summary

Switched On tasked us to deliver DJs to spin the decks for the launch of the new Beets line in their new Shoreditch, Shepherds Bush and Regent Street stores.

Kru Solution

From our diverse collection of DJ’s, we selected two of the most relatable and cutting edge to create a party atmosphere in the different stores whilst remaining true to the T2 sound and brand.

Our DJs experimented with different music genres from electro pop to upbeat remixes into their sets to match the ‘future focused’ and totally ‘on trend’ style requested by our client.

The activation added a great vibe to the stores and offered an outstanding and memorable experience to customers.


Increased number of walk-ins in all shops

Quality consumer engagements and increased brand awareness

Glowing Client feedback



Case Studies