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The Team

The Team

The Team

Tom Eatenton

CEO // Owner

Tom has worked in the brand experience and event industries for nearly 20 years and having developed considerable experience in staffing he set-up Kru Live in 2005 to offer a staffing service of excellence to experiential, event and PR agencies as well as to the staff working for them. With an absolute focus on delivery and customer service, Tom is proud to be known for an agency and team that consistently deliver beyond expectations.

Not a lot of people know that at the age of 15 Tom created STORM PRODUCTIONS -an under 18′s party-production agency which at it’s peak had a following of over 3,000 regular paying customers.

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Sarah-Jane Benham

Managing Director

Sarah-Jane first joined the agency Kru Live as a booking agent. In just 4 years she climbed the ranks to Managing Director. Responsible for significant project wins across multiple agencies and brands, her contribution has had a great impact on the development of the business and infrastructure to date. Sarah-Jane was recently voted the 17th most influential in the event industry and in January 2015, Kru Live reported a 70% year-on-year increase in turnover.

Not a lot of people know that SJ is a published poet!

Sarah-Jane Benham's Linkedin Profile

Lauralee Watson

Head of Kru Talent

Lauralee joins the Kru Talent team as Talent Director after a 10 year long career in Event Staffing. Prior to this she enjoyed a spell working with Voice Artists  and Extras for Commercials, Corporate & Music videos and idents, as well as working for a production agency sourcing models, photographers, make-up artists and hair stylist for a wide range of shoots. Lauralee is pleased to have come full circle and fulfil her passion of working with the most current and cutting edge talent and entertainers. Lauralee studied dance, drama and theatre studies but has always wanted to be able to sing.

Not a lot of people know that Lauralee once managed a Swedish Death Metal band who headlined at the Inferno Metal Festival in Norway!


Lauralee Watson's Linkedin Profile

Sophie Hatton

Corporate Bookings Manager

Sophie joined the Kru Talent International Team in November 2015. She has 3 years’ worth of Staffing and Account management experience previously working for fast paced events and promotional agencies. Originally from an entertainments background herself, she is passionate and knowledgeable within the Arts Industry and regularly keeps herself up to date with up and coming speakers, celebrities and presenters! She is extremely happy to be part of the Kru Talent team!

Not a lot of people know she once did a 6 week theatre tour around America and Canada performing in a modernised version of Shakespeare’s well known ‘ The Comedy of errors’!

Sophie Hatton's Linkedin Profile

Hettie Tetteh

Entertainment Manager

Hettie Tetteh joined Kru Talent in November 2013 following a 2 year role within a fast paced event company. She has a strong background organising staff and logistics for large scale events including managing over 1000 people for the 2012 London Olympics. Previous to this, Hettie was involved in casting for film productions, both whilst studying Content Creation of Broadcasting at Ravensbourne University, and in her first role within a well-known casting agency. This has enabled Hettie to have a fine eye when spotting new talent and given her a passion to regimentally watch TV shows like Xfactor, BGT and The Voice. If she misses one, it’s definitely sky plussed to devour on a Sunday afternoon with a large portion of Jammie Dodgers!

Not a lot of people know that Hettie sang in St. Pauls Cathedral with a show choir at the tender age of 10. She is also highly addicted to chilli!

Hettie Tetteh's Linkedin Profile

Anna-Marie Trzebinski

Entertainment Manager

Anna-Marie is delighted to be part of the Kru Talent team joining as Entertainment Manager after 6 years in the world of events working in-house for corporations, as well as agency side and across the charity sector. Having trained from a young age as a dancer, and in later years in the art of fire and stilts, Anna-Marie has also had 12 years performing professionally at corporate functions and festivals including Glastonbury and Bestival. In 2009 Anna-Marie graduated from The University of Brighton in Printed Fashion Textile Design with Business Studies and has since completed some amazing contracts working with some of the industry’s best. Having always had a keen eye for design this led to a freelance career in fashion styling and creative production, winning Fashion’s Finest Stylist of the Year Award in 2013. Anna-Marie loves bringing the new and bold to any aspect of her entertainment and events, with keen attention to detail and an excitement to see the polished result of her work.

Not a lot of people know Anna-Marie was an Extra in Bad Girls.


Madeleine Tomlinson

Entertainment Assistant

Madeleine is the newest member of the KruTalent team, joining as Entertainment Assistant. After graduating from BIMM with a BA (Hons) in Professional Musicianship, Madeleine is looking forward to learning more about the world of entertainment and event management at KruTalent. She has a great passion for music and the arts, and regularly performs as lead vocalist with her band "The Penny Drops"

Not a lot of people know Maddy is a secret zombie film addict and played a zombie role on a popular phone network’s television advert.

Maia Reddy-Devlin

Entertainment Executive

Maia recently joined the Kru Talent team in 2016 after graduating from The Institute of Contemporary Music Performance with a BA (Hons) in Creative Musicianship. Having performed at many key events such as Miss Universe Croatia 2012 and various celebrity charity events abroad,  Maia brings her extensive knowledge of live music entertainment to the team. Always looking out for unique and fresh acts Maia frequents London’s entertainment hotspots on the weekends.

Not a lot of people know Maia grew up on one of the Elaphiti Islands in Croatia and had to take a boat to school every day!

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